Avoiding Puppy Scams and Backyard Breeders
Two different problems get confused here. One is outright fraud — paying a deposit for a puppy that does not exist. The other is buying a real puppy from a bad source, which costs more in the long run through illness and temperament problems.
Signs of a straight scam
- Refusal to let you visit, with a story about being far away or working shifts.
- Pressure to pay a deposit immediately to "hold" the puppy.
- Stock photos. Reverse image search the pictures — scammers reuse them endlessly.
- Requests for payment by instant EFT to a personal account, or in vouchers.
- Extra fees appearing after the deposit: transport, crate, insurance, vaccination "release fees".
- Prices well below market for a supposedly registered pedigree.
Never pay before seeing the actual puppy in person, at the property where it was raised, with its mother present. That single rule prevents nearly all of it.
Signs of a puppy farm
Meeting in a car park or at a petrol station. Multiple breeds available. Puppies always in stock. Puppies offered at six weeks or younger — under eight weeks is too young and in many places contrary to good practice. Mother "not available to see". Dirty conditions, or a clean front room while you are not allowed near the back. No health testing. No questions asked about you.
What a responsible breeder does
- Invites you to their home and shows you the mother with the litter.
- Provides health test results for the breed's known conditions — hips, elbows, eyes, DNA tests as relevant.
- Sends puppies home at eight weeks or later, vaccinated, dewormed and microchipped.
- Asks you a lot of questions and may turn you down.
- Provides a contract and takes the dog back at any point in its life if you cannot keep it.
- Stays in touch.
If you have been scammed
Report it to the platform, open a case with the police, and post the details in local community groups — scammers rotate through the same suburbs. Your bank may be able to recall a recent EFT, so phone them immediately rather than the next day.
The alternative
Breed-specific rescues exist in South Africa for most popular breeds, and shelters are full. If your reason for buying is that you want a specific breed, there is very often one in rescue right now.
Something with their name on it
Our paw print keychain unclips so a lock of their fur sits behind the paw, with their name pressed on the back by hand. Ten colours, made to order, posted anywhere in South Africa. R299.
See the keychain →