Lost Pet: The First 24 Hours Action Plan
Immediate moves
Search the house first (cats especially hide silently for days within meters), then walk the neighborhood calling at quiet times, shaking a treat jar. Leave the garden gate open with their bed and your worn shirt outside — scent is a beacon home. Dogs travel; scared cats usually hide within a few houses' radius.
The online blitz
Post to local community groups and lost-pet pages with a clear photo, location, time and your number; file with local shelters and vets immediately (in person is better — descriptions get lost); notify the microchip registry and confirm your number is current. Check shelters physically every day or two — statutory holding periods are short.
Posters still work
Big, bold, minimal: photo, one-word headline (LOST CAT), area, phone. Fluorescent poster board at eye level near intersections, schools and shops. Offer a reward if you wish but never pay sight-unseen — lost-pet scams are common; never send money to callers who won't show the pet.
Cat-specific tactics
Set out humane traps at night with strong-smelling food (shelters often lend them), search with a flashlight after dark calling softly (eyeshine gives them away), and don't assume a bolted indoor cat is far — they're statistically hiding, terrified and silent, very close. Persistence wins: pets are recovered weeks and months later.
Something with their name on it
We press your pet’s name onto a small paw print keychain by hand, in one of ten colours, and post it anywhere in South Africa. R299 plus R73 delivery, or two for R449 delivered free.
See the keychain →